1440 Multiversity
  • Executive
  • Scotts Valley, CA, USA
  • Full Time

Full time regular employees are eligible to enroll in medical benefits; all employees have the ability to participate in programs on campus.


The Director of Marketing and Communication (DOMC) is a dynamic, creative and driven visionary thinker. The DOMC has a proven ability to plan, implement, and evaluate marketing, sales, and communications strategies and tactics that creatively and effectively promote public and community awareness of the 1440 Multiversity brand and mission, while meeting or exceeding organizational financial goals and targets. Marketing strategy is focused on all business segments faculty programming, group events, leadership center programs, local events, public relations, community relations outreach, and promotional development.

The DOMC works on strategy development and implementation, change management, and as a team leader of an internal department working collaboratively and cohesively through all media channels to evolve 1440 mission-driven brand initiatives.  The DOMC drives tactical initiatives while leading diverse teams with a broad base of programming, sales and marketing knowledge in wellness-based personal and professional development, while meeting revenue and expense objectives.  This position reports directly to the Managing Director. 

Accountabilities

  • Collaborate with the Managing Director and other key stakeholders on the definition and development of a long-term strategic vision for the organization, community engagement and all related offerings.
  • Facilitate and steward the brand identity for 1440 Multiversity through advertising, marketing, public relations, print, digital and visual expression.  
  • Oversee the concept, creation, and production of organizational communication and marketing materials, including website, catalogs, social media, advertising, direct mail, all collateral material, sales presentations, email blasts, point of sale materials, newsletters, posters, postcards, and all related promotional activities.
  • Work collaboratively to build continuity of the organization's editorial voice across all mediums.
  • Use appropriate analytics adjust or develop marketing strategies and campaigns to meet changing conditions and ensure the attainment of organizational objectives.
  • Define, develop, and manage all public relations strategies and campaigns (national and regional) including press relations activities in accordance with organizational objectives.
  • Direct the public relations image of the organization.
  • Collaborate with colleagues to manage the development of 1440's organizational positioning, branding initiatives, and program offerings to maximize campus market share and organizational profitability.
  • Develop, monitor, manage and evaluate execution of the annual marketing budget.
  • Optimize all approved budget resources for best return on marketing investments measured by program registration, room nights, revenue capture, guest satisfaction scores, social media rankings and overall campus profitability - flex spending according to current revenue forecasts.
  • Responsible for meeting all organizational revenue objectives by business segment.
  • Build trusted partnerships between Marketing and the Programming, Sales and Operational teams to build loyalty and ensure a relationship system that enhances participation, gratitude and revenue optimization.
  • Select, measure and evaluate the ongoing effectiveness and commitment of contracted services, consultants and suppliers providing outside marketing services.
  • Determine best approach for delivery of strategy to include, but not limited to, direct mail, digital marketing, social-media channels, traditional print advertising, email campaigns, and public relations. 
  • Strategize and execute meaningful content and messaging by directing marketing team's efforts in the development of inventive, meaningful and consistent messaging aligned towards a market-based understanding of the 1440 mission/vision and all related initiatives.
  • Create, develop, and support the Marketing and Communications departmental culture in alignment with 1440 Multiversity's core values and culture principles.
  • Take interest in the personal development of all team members in addition to branded mission of driving interest in whole-person development by awakening the desire of guests, students, faculty and employees to connect with their own consciousness and best selves through program participation.
  • Other special projects and miscellaneous duties as assigned.  

Key Responsibilities

   Strategic

  • Ensure 1440 Multiversity's brand expression communicates the mission and values of 1440 Multiversity to all its constituents.This includes refining such expressions as business needs dictate.
  • Design annual marketing and communications plans to meet financial and enrollment goals of the Multiversity.
  • Develop tactical approaches that focus on a positive ROI and measurable outcomes.
  • Partner with 1440 Multiversity's management team to ensure that the brand is communicated throughout the campus and online, including through all guest experience and learning activities.
  • Re-align team and structure as necessary to establish client relationships with all revenue-generating and guest-experience areas to assist in achieving sales targets while administering allocation decisions.
  • Keep organization in touch with the voice of all targets market consumers and market landscape at 1440 to ensure that this intelligence is gathered, measured and used in all marketing strategies.
  • Maintain timely, accurate and relevant communication support to all departments on campus.
  • Support and oversight of multi-channel distribution networks through a cohesive marketing and communications strategy of 1440 Multiversity programming that engages and resonates with consumer and corporate audiences on campus and online.

Managerial

  • Lead and support all marketing department employees and their efforts including, but not limited to, coaching, creating sales achievement targets, execution of goals, and setting policy and procedures.
  • Oversee all marketing including, but not limited to list management, market segmentation, predictive modeling, registration metrics, response-rate tracking, public relations, crisis communication, and monitoring of trends and anomalies.
  • Budget management and cost analysis: accountable for budgeting and tracking expenses for marketing, communications and other departmental expenses.
  • Model behavior that is organized and effectively capable of managing multiple projects simultaneously.
  • Work in a fast-paced environment and deliver multiple projects on time while always planning.

Essential Skills and Qualifications

  • Possesses strong core ethics, integrity, and beliefs consistent with 1440 Multiversity culture principles.
  • BS in Marketing, Communications or Business, is strongly preferred.
  • Minimum 5-year proven track record of leading a successful marketing team is required.
  • Entrepreneurial, agile, strategic leader with proven ability to deliver results exceeding expectations.
  • Demonstrated record of leading positive change and managing a diverse team.
  • Extensive experience with creative marketing, sales, and communications strategies and analytics.
  • Energetic relationship-builder who embraces challenges and pursues new opportunities.
  • Proficiency with Microsoft Office suite of products and other marketing related systems and software.

Valued but Non-Essential Skills and Qualifications

  • 5 years of experience in health, wellness or related industry.
  • Background working for a mission-driven non-profit organization.
  • Strong orientation to 1440's mission, vision and values.
  • Flexible schedule to include nights, weekends, holidays as required.
  • Work in an open office concept workspace.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Other duties

This role requires working with a team in an office/ campus environment and is not a remote role. Any need business-related travel is at the discretion of senior leadership and must be approved by the Managing Director prior to booking travel. Evenings, Weekends, and Holiday work will be required as determined by organizational needs, as well as when requested by the Managing Director.

AAP/EEO Statement:

1440 Multiversity provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, 1440 Multiversity complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

1440 Multiversity expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of 1440 Multiversity's employees to perform their job duties may result in discipline up to and including discharge.

 

1440 Multiversity
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