1440 Multiversity
  • Marketing
  • Scotts Valley, CA, USA
  • Full Time

Position Summary 

The Web Specialist is a designer/programmer who will provide expertise and support relating to the 1440 website, marketing, and data analytics. The Web Specialist will also support the Marketing team with formatting of blog posts, newsletters, and eblasts, and will be experienced in HTML, Wordpress, and a marketing platform such as Hubspot, Pardot, Marketo, etc. The Web Specialist will have a proven track record of developing customer-facing marketing communications and campaigns, analyzing the associated data, and helping to execute digital design, while managing multiple projects in a busy marketing environment.  

Accountabilities 

  • Support online content development and digital implementation for the 1440 Multiversity Marketing team 
  • Act as liaison with 3rd-party website management company in ongoing builds and template development 
  • Troubleshoot issues with web copy, program descriptions, faculty bios, and blog posts 
  • Troubleshoot website issues in conjunction with the website management company 
  • Translate all incoming data analytics to help refine marketing approaches 
  • Build website landing pages for 1440 programs, and other pages as needed 
  • Develop and build weekly e-blasts and digital newsletters 
  • Assist in the development of digital advertising content, strategies, and templates 
  • Create vanity and tracking urls for programs and monitor campaigns 
  • Assist as requested with Facebook events needed for upcoming 1440 Multiversity programs and events 
  • Manage event landing pages and reporting when 3rd-party sites, such as Eventbrite, are utilized for ticket sales 
  • Assist as needed in the execution of the social media calendar and scheduled posts 
  • Assist in the development of internal communication templates for Marketing as well as other 1440 departments as needed 

Essential Skills and Experience 

  • At least 3 years of combined experience in design, website development/programming, and website troubleshooting in a customer-facing environment 
  • A working knowledge of current data-driven engagement marketing strategy and techniques 
  • Front-end systems familiarity (CSS, Javascript) and mobile responsiveness 
  • Working knowledge of best practices in digital-content creation and marketing 
  • Experience working with Google Ad Words and translating the associated reporting and analytics 
  • Experience managing and scheduling social media calendars 
  • Experience with HTML, Wordpress, Microsoft Office, and a marketing platform  
  • Strong orientation to 1440's mission, vision, and values 
  • A Bachelor's degree in design, programming, or an affiliated discipline or work history that reflects a proven ability to perform essential duties of this position 
  • Highly collaborative, flexible team player, keen to engage in positive, supportive, professional relationships 
  • Must be available to troubleshoot and work when needed 

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

AAP/EEO Statement 

1440 Multiversity provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, 1440 Multiversity complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. 

1440 Multiversity expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of 1440 Multiversity's employees to perform their job duties may 

1440 Multiversity
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